When it comes to scent, performance matters — but so does safety. At Laundry Labs, we believe in creating a fragrance experience that lasts longer, smells fresher, and meets the world’s most trusted safety standards.
Long-Lasting Scent. Proven Safe.
Our PowerPax™ fragrance technology doesn’t just smell clean — it stays clean. Each capsule is powered by Givaudan’s advanced microcapsule system, which locks fragrance molecules inside protective capsules. These microcapsules release fresh scent every time your fabrics move or rub, extending the life of each wash’s fragrance well beyond the laundry room.
It’s the same world-class scent innovation trusted by luxury brands — now engineered into your daily clean.
Tested. Compliant. Trusted.
PowerPax™ fragrances meet the strict global standards of the International Fragrance Association (IFRA) — the benchmark for safety and quality in the fragrance industry.
That means every scent in our lineup has been formulated and tested to stay within safe levels (below 21.83%), ensuring it’s gentle on skin and approved for everyday use.
No mystery ingredients. No overuse of fragrance oils. Just transparent, science-backed scent that performs.
Smell the Science
When you choose Laundry Labs, you’re not choosing between safety and performance — you’re getting both. Our partnership with Givaudan, a global leader in scent technology, allows us to deliver a longer-lasting, IFRA-compliant fragrance that makes every load a little fresher, a little smarter, and a lot safer.
Fragrance That Lasts & Complies
When it comes to scent, performance matters — but so does safety. At Laundry Labs, we believe in creating a fragrance experience that lasts longer, smells fresher, and meets the world’s most trusted safety standards.
Long-Lasting Scent. Proven Safe.
Our PowerPax™ fragrance technology doesn’t just smell clean — it stays clean. Each capsule is powered by Givaudan’s advanced microcapsule system, which locks fragrance molecules inside protective capsules. These microcapsules release fresh scent every time your fabrics move or rub, extending the life of each wash’s fragrance well beyond the laundry room.
It’s the same world-class scent innovation trusted by luxury brands — now engineered into your daily clean.
Tested. Compliant. Trusted.
PowerPax™ fragrances meet the strict global standards of the International Fragrance Association (IFRA) — the benchmark for safety and quality in the fragrance industry.
That means every scent in our lineup has been formulated and tested to stay within safe levels (below 21.83%), ensuring it’s gentle on skin and approved for everyday use.
No mystery ingredients. No overuse of fragrance oils. Just transparent, science-backed scent that performs.
Smell the Science
When you choose Laundry Labs, you’re not choosing between safety and performance — you’re getting both. Our partnership with Givaudan, a global leader in scent technology, allows us to deliver a longer-lasting, IFRA-compliant fragrance that makes every load a little fresher, a little smarter, and a lot safer.