Nestled in the beautiful riverside town of Iowa Falls, Iowa — affectionately known as The Scenic City — you’ll find one of the most forward-thinking laundromats in the Midwest: Scenic Suds Laundry.
With a population of just 5,000, Iowa Falls might be rural, but Scenic Suds operates with big-city efficiency. When the owners purchased the laundromat in 2024, they didn’t just want to keep the lights on. They wanted to build something exceptional for their community.
And they did.
A Small Town With Big Ideas
Scenic Suds runs a hybrid model powered by 12 Dexter washers, 12 Dexter dryers, mobile-pay capability, Tap to Pay, and The Laundry Boss system. But the real glow-up came when they expanded into Wash-Dry-Fold with The Folding Room by Scenic Suds—a meticulously crafted, quality-first WDF service.
They spent six months dialing in the details, from workflow to branding. And when RAGBRAI brought 20,000+ riders through town, Scenic Suds used the moment as an unofficial grand opening. Talk about a launch day!
The Search for the Perfect Detergent
While scaling WDF service, Scenic Suds did what all smart operators do: they researched the best workflow tools and the best detergent. In a YouTube video featuring Matt Simmons and Rick Rome, they discovered Power Pax™ — and the curiosity began.
One phone call with Rick later, they placed an order. And today?
Power Pax is their official house brand.
Why Scenic Suds Swears By the Capsules
“No guessing, no over pouring, no stains on whites… it’s just easier. And the clothes come out cleaner.”
Scenic Suds now uses Power Pax in every WDF order at no additional cost, and they stock vending packs so customers can enjoy the same quality at home.
They’ve seen:
-
Cleaner loads across all fabric types
-
Zero detergent streaks or spotting
-
Faster, more consistent WDF processing
-
A huge reduction in product waste
-
Happier customers (and staff!)
For them, the value is undeniable — and the simplicity is game-changing.
Advice From Scenic Suds to Other Operators
If you operate a laundromat or WDF service, Scenic Suds has one clear message:
Try it once, and you’ll get it.
Power Pax solves problems you don’t know you have until you stop dealing with them.
A Community-Driven Business Worth Watching
Scenic Suds is the definition of thoughtful growth:
Start smart. Build intentionally. Serve your community. And choose products that make your operation better.
We’re proud to power a small part of their big vision.
👉 Check them out on TikTok at Scenic Suds @scenic.suds.laundry
Spotlight on Partners: How Scenic Suds Became a Small-Town Laundry Powerhouse
Nestled in the beautiful riverside town of Iowa Falls, Iowa — affectionately known as The Scenic City — you’ll find one of the most forward-thinking laundromats in the Midwest: Scenic Suds Laundry.
With a population of just 5,000, Iowa Falls might be rural, but Scenic Suds operates with big-city efficiency. When the owners purchased the laundromat in 2024, they didn’t just want to keep the lights on. They wanted to build something exceptional for their community.
And they did.
A Small Town With Big Ideas
Scenic Suds runs a hybrid model powered by 12 Dexter washers, 12 Dexter dryers, mobile-pay capability, Tap to Pay, and The Laundry Boss system. But the real glow-up came when they expanded into Wash-Dry-Fold with The Folding Room by Scenic Suds—a meticulously crafted, quality-first WDF service.
They spent six months dialing in the details, from workflow to branding. And when RAGBRAI brought 20,000+ riders through town, Scenic Suds used the moment as an unofficial grand opening. Talk about a launch day!
The Search for the Perfect Detergent
While scaling WDF service, Scenic Suds did what all smart operators do: they researched the best workflow tools and the best detergent. In a YouTube video featuring Matt Simmons and Rick Rome, they discovered Power Pax™ — and the curiosity began.
One phone call with Rick later, they placed an order. And today?
Power Pax is their official house brand.
Why Scenic Suds Swears By the Capsules
“No guessing, no over pouring, no stains on whites… it’s just easier. And the clothes come out cleaner.”
Scenic Suds now uses Power Pax in every WDF order at no additional cost, and they stock vending packs so customers can enjoy the same quality at home.
They’ve seen:
Cleaner loads across all fabric types
Zero detergent streaks or spotting
Faster, more consistent WDF processing
A huge reduction in product waste
Happier customers (and staff!)
For them, the value is undeniable — and the simplicity is game-changing.
Advice From Scenic Suds to Other Operators
If you operate a laundromat or WDF service, Scenic Suds has one clear message:
Try it once, and you’ll get it.
Power Pax solves problems you don’t know you have until you stop dealing with them.
A Community-Driven Business Worth Watching
Scenic Suds is the definition of thoughtful growth:
Start smart. Build intentionally. Serve your community. And choose products that make your operation better.
We’re proud to power a small part of their big vision.
👉 Check them out on TikTok at Scenic Suds @scenic.suds.laundry